With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Replenish moisture and build resilience every day without weighing hair down when using Joico’s Defy Damage Conditioner.

Finish with Defy Damage protective shield, a true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Shampoo 300ml

Conditioner 250ml

Protective Shield 100ml