• $43.35
    A brightening system just for blondes… and for those who want to be lifted to new heights without sacrificing their hair’s shine or condition.  With cutting edge Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils, BLONDE LIFE banishes the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Shampoo 300ml Conditioner 250ml Dry Shampoo 50ml
  • $65.99
    With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Replenish moisture and build resilience every day without weighing hair down when using Joico’s Defy Damage Conditioner. Finish with Defy Damage protective shield, a true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. Shampoo 300ml Conditioner 250ml Protective Shield 100ml
  • $31.55
    When fine to medium hair gets thirsty, quench those delicate strands with HydraSplash- a collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with light-as-air feel.  On those in between days absorb excess oils with WEEKEND hair dry shampoo and keep you hair smelling fresh and velvety soft all day. Shampoo 300ml Conditioner 250ml Dry Shampoo 50ml
  • $43.35
    Self-care doesn’t have to be reserved for just one day of the week.  TREAT YOURSELF! Joico K-PAK color therapy line up is targeted to repair, protect and add shine to color treated hair. The ingredients in this entire line have so many benefits.  African Manketti oil (rich in vitamin E), keratin (protective protein found in hair to repair damage), Aragon oil (vitamin E, antioxidants and fatty acids that deeply hydrate the hair) and Joico’s smart release technology of rosehip oil, arginine and keratin to repair, strengthen and protect hair every day.  Your hair is the crown you never take off so let’s invest ladies! Shampoo 300ml Conditioner 250ml Glossing Oil 63ml
  • $33.25
    Take a welcome break from time consuming wet washes and blowouts without sacrificing an ounce of style.  Weekend Hair Dry Shampoo not only extends your do for days but doubles the longevity of hair color to keep the big fade away  Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished with Dream Blowout Thermal Protection Crème. Controlling frizz static and reducing breakage by over 75%! Dry Shampoo 255ml Thermal Protector 200ml