• $43.35
    A brightening system just for blondes… and for those who want to be lifted to new heights without sacrificing their hair’s shine or condition.  With cutting edge Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils, BLONDE LIFE banishes the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Shampoo 300ml Conditioner 250ml Dry Shampoo 50ml
  • $65.99
    With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Replenish moisture and build resilience every day without weighing hair down when using Joico’s Defy Damage Conditioner. Finish with Defy Damage protective shield, a true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. Shampoo 300ml Conditioner 250ml Protective Shield 100ml
  • $31.55
    When fine to medium hair gets thirsty, quench those delicate strands with HydraSplash- a collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with light-as-air feel.  On those in between days absorb excess oils with WEEKEND hair dry shampoo and keep you hair smelling fresh and velvety soft all day. Shampoo 300ml Conditioner 250ml Dry Shampoo 50ml
  • $43.35
    Self-care doesn’t have to be reserved for just one day of the week.  TREAT YOURSELF! Joico K-PAK color therapy line up is targeted to repair, protect and add shine to color treated hair. The ingredients in this entire line have so many benefits.  African Manketti oil (rich in vitamin E), keratin (protective protein found in hair to repair damage), Aragon oil (vitamin E, antioxidants and fatty acids that deeply hydrate the hair) and Joico’s smart release technology of rosehip oil, arginine and keratin to repair, strengthen and protect hair every day.  Your hair is the crown you never take off so let’s invest ladies! Shampoo 300ml Conditioner 250ml Glossing Oil 63ml
  • $33.25
    Take a welcome break from time consuming wet washes and blowouts without sacrificing an ounce of style.  Weekend Hair Dry Shampoo not only extends your do for days but doubles the longevity of hair color to keep the big fade away  Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished with Dream Blowout Thermal Protection Crème. Controlling frizz static and reducing breakage by over 75%! Dry Shampoo 255ml Thermal Protector 200ml
  • $25.99
    Blonde Life Brightening Masque- 150mL The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient-rich Tamanu and Monoi oils help restore strength and reduce breakage.
  • $29.10
    Blonde Life Brightening Veil- 150mL The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient-rich Tamanu and Monoi oils help restore strength and reduce breakage.
  • $15.95
    Dream Blowout Thermal Protection Creme- 200mL Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hair from thermal damage, protects your 'do against humidity, and fights frizz. Key Benefits: Provides heat protection up to 450 degrees F (232 degrees C) Reduces breakage by over 75%* Controls frizz & static Up to 50% faster drying time Long-lasting results, with protection against humidity
  • $25.00
    Firm Hold Design Foam- 300mL Joico JoiWhip Firm-Hold Design Foam is an alcohol-free design foam that creates a strong hold with long-lasting body and volume. The conditioning and shine-enhancing formula leaves your hair looking lustrous, full and beautifully vibrant.
  • $18.00
    Joifix Styling & Finishing Spray- 300mL A medium hold, non-aerosol flexible hairspray helps protect against damaging effects of the sun rays. Can be sprayed on damp hair and blown dry or lightly misted over a finished style allowing the versatility to play with hairstyle after it's locked in. It will also protect your hair from humidity.
  • $30.00
    K-PAK Color Therapy Luster Lock- 140mL With just one treatment, Joico's deep-repairing K-PAK Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger.* Key Benefits: Maintains over 82% of hair color for up to 8 weeks* Repairs & strengthens damaged hair** Instantly 9X stronger hair*** Twice the shine+ *When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector **Against combing breakage on damaged hair vs. a non-conditioning shampoo ***Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Luster Lock Treatment +vs. untreated hair; when using Luster Lock Glossing Oil
  • $26.35
    K-PAK Color Therapy Luster Lock Spray- 200mL The protective prowess of Joico's bestselling Luster Lock Treatment meets the ease of a spray with the K-PAK Color Therapy Luster Lock Spray. This multi-perfecting spray helps give spectacularly shiny, healthy-looking hair that resists breakage and stays vibrant longer. With two hair-fortifying oils suspended in a featherlight formula, this must-have multitasker protects and primes your mane for all-day perfection. Key Benefits: Maintains over 82% of hair color for up to 8 weeks* Repairs & strengthens damaged hair** Instantly 9X stronger hair*** Twice the shine+
  • $16.25
    Zero Heat- Thick Hair- 150mL Joico's Zero Heat Air Dry Styling Creme gives hair that effortless, air-dried look, but without the frizzy unruliness that comes with those blow-dry-free days. This no-heat, no-hassle styler is for when you want to wear an air-dry style and still look polished. Without the heft of a heavy creme, this styling creme for thick hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Key Benefits: Reduces natural drying time Provides 24-hour humidity control Leaves no sticky residue
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